Our story

The name SOWRAMANA means the Beginning of a year according to the Hindu Calender. The founding team of Sowramana would want to be the beginning of a range of Styles curated with Hand Embroidery. At the same time it is Also the first letters of their names & their parents name. SOWmya, RAmya, Meena and NAndakumar.

Ramya and Sowmya watched their parents sew clothing as children. Despite having a distinct line of work, their grandfather was a skilled tailor. Even before they were born, their father tried to launch a sewing business. Most of the clothes they wore as teenagers were handmade by their mother.

Due to her hearing impairment, Sowmya found it challenging to make a decision on her future career. She enrolled in a sewing course, followed by a course in fashion design and CAD for creating clothing patterns. When the team first launched their brand, this was a bonus. Ramya had a deep interest on art and paintings from childhood which now makes designing the attires, choosing the best color combinations & finalising on the various aesthetics they add to their apparel designs in a finer manner. Initially, the founders of Sowramana wanted their company to offer those who wore its clothing distinctive, modern designs. There was embroidery in some designs. But as time went on, they both saw how challenging it is to create anything original using a machine. They were unable to use machines to create the embroidery designs they desired.

That is what inspired the creation of the company Sowramana, which curates clothing using only pure hand embroidery.

“We would like to establish a clothing company that creates sustainably created clothes that honour the beauty of the natural world! We would want to keep the methods of achieving this environment friendly.”